I love so many things about this sign.

I love how it’s so NYC centric in exactly the say that no New Yorkers would even think twice about it but everyone else has no frame of reference for exactly how tall some of those buildings are.

I love how it shows just how amazingly tall mountains are.

I love how there is some three-dimensionality both in how the sign is angled and in how the mountains and buildings are layered on top of one another.

Most of all, though, I love how if that snow leopard on the sign were moved into NYC, we’d have a full fledged “monster destroys the city” thing going on.